S9 Search · VitaBright Rising Search Terms (UK)

Terms analysed

Very high

Whitespace

High conviction

◆ Editor's note

This report covers 35 rising search terms on amazon.co.uk curated from Brand Analytics over the last six months. Category focus: supplements, vitamins & wellness. Full findings follow, ranked by conviction.

§ 01

Product adjacent

VitaBright has similar · 7 terms

Very high Adjacent VitaBright has product ▲ 50.9%

Nac Supplement

VitaBright owns product, SFR #4298, +50.9% growth, low top1_share—expansion opportunity

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	nac supplement	#4,298	+50.9%	63%	19.0%

Very high Adjacent VitaBright has product ▲ 50.3%

Magnesium Glycinate Gummies

VitaBright has capsules not gummies, +50.3% growth, format gap clear

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	magnesium glycinate gummies	#12,800	+50.3%	50%	23.2%

Very high Adjacent VitaBright has product ▲ 47.7%

Bulk Creatine Monohydrate Powder

Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder

VitaBright owns product, SFR #18261, 87.7% top1_share—dominant position

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	bulk creatine monohydrate powder	#18,261	+47.7%	60%	87.7%

Very high Adjacent VitaBright has product ▲ 47.4%

Iron Bisglycinate

VitaBright owns product, SFR #15621, +47.4% growth, strong positioning

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	iron bisglycinate	#15,621	+47.4%	58%	29.8%

Very high Adjacent VitaBright has product ▲ 44.2%

Multi Collagen Powder

Bovine Collagen Powder 500g | 50 Servings | Highly Bioavailable Hydrolyzed Collagen Supplements for Women | Bovine Pure Peptides Powder High Strength Supplements for Women & Men | VitaBright

VitaBright bovine collagen owns product, SFR #20129, +44.2% growth

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	multi collagen powder	#20,129	+44.2%	60%	22.1%

Very high Adjacent ▲ 43.1%

Creatine Capsules

VitaBright powder, not capsules—capsule format growing +43.1%, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	creatine capsules	#8,625	+43.1%	46%	18.7%

Very high Adjacent ▲ 42.7%

Nac

VitaBright owns NAC, SFR #5607, +42.7% growth, underexposed term

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	nac	#5,607	+42.7%	63%	16.1%

§ 02

High conviction — emerging niches

VitaBright absent · 21 terms

Very high High conviction ▲ 53.2%

Multi Collagen

Strong growth +53.2%, collagen trending, VitaBright has marine collagen gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	multi collagen	#17,444	+53.2%	50%	27.6%

Very high High conviction ▲ 51.0%

Beetroot Capsules

Moderate SFR #2388, +51% growth, emerging superfood niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	beetroot capsules	#2,388	+51.0%	50%	32.3%

Very high High conviction ▲ 47.7%

Amino Acids

+47.7% growth, SFR #17741, broad fitness trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	amino acids	#17,741	+47.7%	50%	12.4%

Very high High conviction ▲ 47.6%

L-Theanine

SFR #5657, +47.6% growth, cognitive/sleep trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l-theanine	#5,657	+47.6%	50%	28.6%

Very high High conviction ▲ 46.4%

Ghk-Cu Copper Peptide

SFR #14544, +46.4% growth, biotech skincare trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	ghk-cu copper peptide	#14,544	+46.4%	60%	24.4%

Very high High conviction ▲ 45.6%

Psyllium

SFR #23949, +45.6% growth, fiber/digestive niche, VitaBright gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	psyllium	#23,949	+45.6%	45%	24.4%

Very high High conviction ▲ 45.6%

L Theanine

SFR #3275, +45.6% growth, cognitive wellness expanding, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l theanine	#3,275	+45.6%	46%	24.1%

Very high High conviction ▲ 44.8%

L Citrulline

SFR #14544, +44.8% growth, fitness/performance niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l citrulline	#14,544	+44.8%	54%	32.0%

Very high High conviction ▲ 43.7%

L-Citrulline

SFR #24438, +43.7% growth, amino acid performance trend, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l-citrulline	#24,438	+43.7%	50%	40.5%

Very high High conviction ▲ 43.4%

Chlorophyll

SFR #7624, +43.4% growth, wellness detox trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	chlorophyll	#7,624	+43.4%	46%	35.7%

Very high High conviction ▲ 43.1%

Beta Carotene

SFR #15357, +43.1% growth, vitamin A precursor niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	beta carotene	#15,357	+43.1%	52%	32.5%

Very high High conviction ▲ 43.0%

Glycine

SFR #4843, +43.0% growth, amino acid trend, collagen adjacent, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	glycine	#4,843	+43.0%	46%	18.9%

Very high High conviction ▲ 42.8%

Boron

SFR #8472, +42.8% growth, bone/testosterone niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	boron	#8,472	+42.8%	46%	30.2%

Very high High conviction ▲ 42.2%

Iodine

SFR #6330, +42.2% growth, thyroid/micronutrient niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	iodine	#6,330	+42.2%	50%	13.4%

Very high High conviction ▲ 41.9%

Coq10 Supplement

SFR #11655, +41.9% growth, cardiac/energy niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	coq10 supplement	#11,655	+41.9%	50%	15.5%

Very high High conviction ▲ 41.2%

Water Retention Tablets

SFR #11357, +41.2% growth, women's health niche, VitaBright gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	water retention tablets	#11,357	+41.2%	54%	33.4%

Very high High conviction ▲ 41.2%

Ceylon Cinnamon

SFR #8550, +41.2% growth, blood sugar/spice superfood, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	ceylon cinnamon	#8,550	+41.2%	57%	13.9%

Very high High conviction ▲ 40.9%

Vitamin B1

SFR #10543, +40.9% growth, B vitamin micronutrient niche, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	vitamin b1	#10,543	+40.9%	50%	27.0%

Very high High conviction ▲ 40.9%

Fiber Supplement

SFR #17515, +40.9% growth, digestive wellness broad, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	fiber supplement	#17,515	+40.9%	54%	22.9%

Very high High conviction ▲ 40.8%

Sleeping Tablets

SFR #4552, +40.8% growth, sleep wellness category, VitaBright gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	sleeping tablets	#4,552	+40.8%	50%	23.1%

Very high High conviction ▲ 40.8%

Ubiquinol

SFR #11245, +40.8% growth, active CoQ10 form, energy/cardiac niche

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	ubiquinol	#11,245	+40.8%	50%	13.9%

§ 03

Already big & still growing

VitaBright competitive · 7 terms

Very high Defend ▲ 48.6%

B12

SFR #1942, mega-popular, +48.6% growth, VitaBright B12 tablets positioned

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	b12	#1,942	+48.6%	46%	37.3%

Very high Defend VitaBright has product ▲ 46.6%

Turmeric Tablets

SFR #6507, VitaBright turmeric core product, +46.6% growth, 40% share

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	turmeric tablets	#6,507	+46.6%	54%	40.0%

Very high Defend ▲ 44.9%

Vitamin D 1000Iu

SFR #9560, +44.9% growth, VitaBright D3 4000IU positioned higher

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	vitamin d 1000iu	#9,560	+44.9%	50%	29.5%

Very high Defend ▲ 44.2%

Gummies

Mega-broad SFR #11308, +44.2% growth, format trend VitaBright underdeveloped

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	gummies	#11,308	+44.2%	54%	24.1%

Very high Defend VitaBright has product ▲ 41.8%

Vitamin B12

Vitamin B Complex High Strength Methylated B Vitamins | B6 Vitamins with Folate & B12 Supplements | Complete Complex with 12 Active Nutrients | Not Liquid Drops Or Spray | Vitabright

SFR #976, mega-popular +41.8% growth, VitaBright B12 positioned

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	vitamin b12	#976	+41.8%	46%	33.7%

Very high Defend ▲ 41.7%

Tumeric

SFR #8383 typo variant, +41.7%, VitaBright turmeric core product

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	tumeric	#8,383	+41.7%	46%	35.9%

Very high Defend ▲ 41.2%

Cbd

SFR #2021 mega-popular, +41.2% growth, regulatory different category

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	cbd	#2,021	+41.2%	58%	31.4%

◆ Key insight

28 of 35 rising terms represent categories where VitaBright has no product — pure whitespace. The fastest movers (multi collagen, beetroot capsules, nac supplement) each show over 45 percent sustained growth. Full strategic recommendations follow in the takeaways section.

§ 04

Key takeaways

4 conclusions

Fastest risers: multi collagen, beetroot capsules, nac supplement
Average growth 52% across the top three. Strong, sustained momentum over the 6-month window.
Biggest whitespace: multi collagen, beetroot capsules, b12
VitaBright is absent from these high-growth terms. Fragmented competition signals room for a quality entrant.
Highest volume terms: vitamin b12, b12, cbd
Already commanding significant search volume and still accelerating. Prioritise PPC and listing optimisation.
Defend existing positions: nac supplement, magnesium glycinate gummies, bulk creatine monohydrate powder
VitaBright already competes here but rising search volume means rising competition. Increase investment to hold share.

◆ Recommendation

Focus this quarter on the highest-conviction whitespace terms where VitaBright is absent and competition is fragmented. Simultaneously defend existing high-volume positions with increased PPC spend. Detailed per-term action plans available on request.

UK rising search terms

UK rising search terms

UK rising search terms

UK rising search terms