S9 Search · VitaBright Rising Search Terms (UK)

Terms analysed

Very high

Gaps

High conviction

◆ Editor's note

This report covers 35 rising search terms on amazon.co.uk curated from Brand Analytics over the last six months. Category focus: supplements, vitamins & wellness. Full findings follow below.

§ 01

Related to your category

VitaBright has similar · 7 terms

Very high Adjacent VitaBright has product ▲ 50.9%

Nac Supplement

VitaBright owns product, SFR #4298, +50.9% growth, low top1_share—expansion opportunity

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	nac supplement	#4,298	+50.9%	63%	19.0%

Very high Adjacent VitaBright has product ▲ 50.3%

Magnesium Glycinate Gummies

VitaBright has capsules not gummies, +50.3% growth, format gap clear

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	magnesium glycinate gummies	#12,800	+50.3%	50%	23.2%

Very high Adjacent VitaBright has product ▲ 47.7%

Bulk Creatine Monohydrate Powder

Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder

VitaBright owns product, SFR #18261, 87.7% top1_share—dominant position

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	bulk creatine monohydrate powder	#18,261	+47.7%	60%	87.7%

Very high Adjacent VitaBright has product ▲ 47.4%

Iron Bisglycinate

VitaBright owns product, SFR #15621, +47.4% growth, strong positioning

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	iron bisglycinate	#15,621	+47.4%	58%	29.8%

Very high Adjacent VitaBright has product ▲ 44.2%

Multi Collagen Powder

Bovine Collagen Powder 500g | 50 Servings | Highly Bioavailable Hydrolyzed Collagen Supplements for Women | Bovine Pure Peptides Powder High Strength Supplements for Women & Men | VitaBright

VitaBright bovine collagen owns product, SFR #20129, +44.2% growth

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	multi collagen powder	#20,129	+44.2%	60%	22.1%

Very high Adjacent ▲ 43.1%

Creatine Capsules

VitaBright powder, not capsules—capsule format growing +43.1%, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	creatine capsules	#8,625	+43.1%	46%	18.7%

Very high Adjacent ▲ 42.7%

Nac

VitaBright owns NAC, SFR #5607, +42.7% growth, underexposed term

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	nac	#5,607	+42.7%	63%	16.1%

§ 02

Consistently growing — worth attention

VitaBright absent · 21 terms

Very high Emerging ▲ 53.2%

Multi Collagen

Strong growth +53.2%, collagen trending, VitaBright has marine collagen gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	multi collagen	#17,444	+53.2%	50%	27.6%

Very high Emerging ▲ 51.0%

Beetroot Capsules

Moderate SFR #2388, +51% growth, emerging superfood niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	beetroot capsules	#2,388	+51.0%	50%	32.3%

Very high Emerging ▲ 47.7%

Amino Acids

+47.7% growth, SFR #17741, broad fitness trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	amino acids	#17,741	+47.7%	50%	12.4%

Very high Emerging ▲ 47.6%

L-Theanine

SFR #5657, +47.6% growth, cognitive/sleep trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l-theanine	#5,657	+47.6%	50%	28.6%

Very high Emerging ▲ 46.4%

Ghk-Cu Copper Peptide

SFR #14544, +46.4% growth, biotech skincare trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	ghk-cu copper peptide	#14,544	+46.4%	60%	24.4%

Very high Emerging ▲ 45.6%

Psyllium

SFR #23949, +45.6% growth, fiber/digestive niche, VitaBright gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	psyllium	#23,949	+45.6%	45%	24.4%

Very high Emerging ▲ 45.6%

L Theanine

SFR #3275, +45.6% growth, cognitive wellness expanding, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l theanine	#3,275	+45.6%	46%	24.1%

Very high Emerging ▲ 44.8%

L Citrulline

SFR #14544, +44.8% growth, fitness/performance niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l citrulline	#14,544	+44.8%	54%	32.0%

Very high Emerging ▲ 43.7%

L-Citrulline

SFR #24438, +43.7% growth, amino acid performance trend, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	l-citrulline	#24,438	+43.7%	50%	40.5%

Very high Emerging ▲ 43.4%

Chlorophyll

SFR #7624, +43.4% growth, wellness detox trend, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	chlorophyll	#7,624	+43.4%	46%	35.7%

Very high Emerging ▲ 43.1%

Beta Carotene

SFR #15357, +43.1% growth, vitamin A precursor niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	beta carotene	#15,357	+43.1%	52%	32.5%

Very high Emerging ▲ 43.0%

Glycine

SFR #4843, +43.0% growth, amino acid trend, collagen adjacent, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	glycine	#4,843	+43.0%	46%	18.9%

Very high Emerging ▲ 42.8%

Boron

SFR #8472, +42.8% growth, bone/testosterone niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	boron	#8,472	+42.8%	46%	30.2%

Very high Emerging ▲ 42.2%

Iodine

SFR #6330, +42.2% growth, thyroid/micronutrient niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	iodine	#6,330	+42.2%	50%	13.4%

Very high Emerging ▲ 41.9%

Coq10 Supplement

SFR #11655, +41.9% growth, cardiac/energy niche, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	coq10 supplement	#11,655	+41.9%	50%	15.5%

Very high Emerging ▲ 41.2%

Water Retention Tablets

SFR #11357, +41.2% growth, women's health niche, VitaBright gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	water retention tablets	#11,357	+41.2%	54%	33.4%

Very high Emerging ▲ 41.2%

Ceylon Cinnamon

SFR #8550, +41.2% growth, blood sugar/spice superfood, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	ceylon cinnamon	#8,550	+41.2%	57%	13.9%

Very high Emerging ▲ 40.9%

Vitamin B1

SFR #10543, +40.9% growth, B vitamin micronutrient niche, gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	vitamin b1	#10,543	+40.9%	50%	27.0%

Very high Emerging ▲ 40.9%

Fiber Supplement

SFR #17515, +40.9% growth, digestive wellness broad, VitaBright absent

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	fiber supplement	#17,515	+40.9%	54%	22.9%

Very high Emerging ▲ 40.8%

Sleeping Tablets

SFR #4552, +40.8% growth, sleep wellness category, VitaBright gap

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	sleeping tablets	#4,552	+40.8%	50%	23.1%

Very high Emerging ▲ 40.8%

Ubiquinol

SFR #11245, +40.8% growth, active CoQ10 form, energy/cardiac niche

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	ubiquinol	#11,245	+40.8%	50%	13.9%

§ 03

Where you already compete — and demand is rising

VitaBright competitive · 7 terms

Very high Defend ▲ 48.6%

B12

SFR #1942, mega-popular, +48.6% growth, VitaBright B12 tablets positioned

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	b12	#1,942	+48.6%	46%	37.3%

Very high Defend VitaBright has product ▲ 46.6%

Turmeric Tablets

SFR #6507, VitaBright turmeric core product, +46.6% growth, 40% share

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	turmeric tablets	#6,507	+46.6%	54%	40.0%

Very high Defend ▲ 44.9%

Vitamin D 1000Iu

SFR #9560, +44.9% growth, VitaBright D3 4000IU positioned higher

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	vitamin d 1000iu	#9,560	+44.9%	50%	29.5%

Very high Defend ▲ 44.2%

Gummies

Mega-broad SFR #11308, +44.2% growth, format trend VitaBright underdeveloped

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	gummies	#11,308	+44.2%	54%	24.1%

Very high Defend VitaBright has product ▲ 41.8%

Vitamin B12

Vitamin B Complex High Strength Methylated B Vitamins | B6 Vitamins with Folate & B12 Supplements | Complete Complex with 12 Active Nutrients | Not Liquid Drops Or Spray | Vitabright

SFR #976, mega-popular +41.8% growth, VitaBright B12 positioned

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	vitamin b12	#976	+41.8%	46%	33.7%

Very high Defend ▲ 41.7%

Tumeric

SFR #8383 typo variant, +41.7%, VitaBright turmeric core product

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	tumeric	#8,383	+41.7%	46%	35.9%

Very high Defend ▲ 41.2%

Cbd

SFR #2021 mega-popular, +41.2% growth, regulatory different category

Market	Search term	SFR	Growth	Steady	Top 1 share
UK	cbd	#2,021	+41.2%	58%	31.4%

◆ Non-obvious patterns

28 of 35 rising terms are in areas where VitaBright is not currently visible. The fastest movers (multi collagen, beetroot capsules, nac supplement) each show over 45 percent sustained growth — you may already know this, but the consistency is what stands out. Full context and areas worth reviewing follow in the takeaways section.

§ 04

Key takeaways

4 areas worth reviewing

Fastest risers: multi collagen, beetroot capsules, nac supplement
Average growth 52% across the top three — you may already be tracking these, but the sustained momentum over six months is notable.
Gaps worth sense-checking: multi collagen, beetroot capsules, b12
VitaBright doesn't appear to have visibility on these high-growth terms. The data suggests these are worth reviewing — competition looks fragmented.
Highest volume terms: vitamin b12, b12, cbd
Already commanding significant search volume and still accelerating. The data suggests these are worth attention for PPC and listing visibility.
Where you already compete — and demand is rising: nac supplement, magnesium glycinate gummies, bulk creatine monohydrate powder
VitaBright already competes here, which is a strong position. Rising search volume typically brings rising competition — worth keeping an eye on share.

◆ What the data suggests

Flash trends, decaying interest, and terms with no white space have already been filtered out. What remains: vetted opportunities where VitaBright is not yet visible and competition is fragmented, plus areas where you already compete and rising demand means rising competition. Your research, done — the next steps are yours.

UK rising search terms

UK rising search terms

UK rising search terms

UK rising search terms